A founding story

Spring 2023…

Jori Bell was seriously contemplating pivoting to product coaching, and what it could look like to do it full-time.

Kelly Liu was navigating a tech layoff and deciding whether now was the time to leap into starting her own coaching business.

Connie Liu was building Tandem, a coaching platform for startup teams.

It all changed with one email.

In the middle of a networking binge, Jori emailed Connie to learn more about coaching for Tandem. The connection was instant, and when Jori shared a yearning for a space to ask dumb questions and build alongside other coaches, they spun up an experimental Slack community and each invited coaches to bring the space to life.

Connie quickly brought in Kelly to the founding team, a college friend and fellow coach, and they built the community that they wanted for themselves — one of accountability, vulnerability, and real, honest support.

One year later, Coaching Corner boasts 100+ coaches from 30 cities globally, and growing.

Coaching Corner is the opposite of what you think of when you think about “meeting people on the internet”. It’s a safe, inspirational, warm kind of space to be. We may be biased, but we think it’s the happiest place on the internet. 🛋️